Challenge: Aux Petits Delices is a pâtisserie that has delighted discriminating customers with the finest French pastries, handcrafted chocolates and award-winning wedding cakes for more than 20 years. While they enjoy an excellent reputation, they had no consistent branding beyond a logo.
Solution: After doing research, we learned that their pink and black striped storefront awning is a well-known landmark feature for the customers and community. Using these signature colors and stripes for inspiration, we created a brand look that embraces their French heritage and honors this reputation. We designed digital and print ads, flyer templates and a brochure for their featured boxed chocolates. We also art directed a food photographer to create a brand standard and style for their photography.
Result: We created a visual aesthetic that holds up to their award-winning reputation. They have an array of templates to continue to build their brand recognition.