Aux Petits Delices: Brand Design

Aux Petits Delices: Brand Design


Challenge:

Aux Petits Delices is a p√Ętisserie that has delighted discriminating customers with the finest French pastries, handcrafted chocolates and award-winning wedding cakes for more than 20 years. While they enjoy an excellent reputation, they had no consistent brand design beyond a logo.

Solution:

After researching, we learned that their pink and black striped storefront awning is a well-known landmark feature for the customers and community. Using these signature colors and stripes for inspiration, we created a brand design that embraces their French heritage and honors this reputation. The Open Haus team designed digital and print ads, flyer templates and a brochure for their featured boxed chocolates. We also art directed a food photographer to create a style for their photography.

Result:

By getting to know the business and its history we successfully developed a visual aesthetic that holds up to their award-winning reputation. They now have an array of digital and print templates to help them build their brand recognition and grow the business for another 20 years (or more).