Challenge: Create and produce eye-catching holiday promotional signage for five Mid-Atlantic malls that communicated the current SodaStream campaign and locations in the mall to purchase one as a gift. They had a compressed deadline for installation to meet the start of the largest shopping season of the year.
Solution: Armed with SodaStream Brand Guidelines and current brand positioning for holiday promotions, we developed various design solutions for mall entrances, standing and hanging banners, escalators, elevators, floors and balcony spaces. We worked with the mall vendor for production and installation.
Results: SodaStream had a holiday presence throughout the five mall locations that made a SodaStream top of mind for gifting. These were active for both the holiday season and post-holiday season.