Challenge: Redesign the 2010-11 season media kit to provide a fresh take on the upcoming season and it’s diversity of offerings. Provide support for the internal department by creating a Gala invitation and occasional event ads.
Solution: Using their promotional photos, we designed and branded the folder, so it is relevant beyond the current season. The design conveys the array of genres and events offered by the Kimmel Center. The media kit booklet was created to complement the folder. We also developed an email blast template to communicate these media opportunities to a targeted list.
Result: A comprehensive media kit with templates and tools to use for various media pushes throughout the year.