Pathfinder: Direct Mail


Develop an attractive and strategic direct mail campaign that will target call center staffing managers and educate them on Pathfinders’ staffing solutions.


We developed a concept based on Pathfinders’ unique and in-depth process of identifying the most qualified candidates to fill temp positions. The campaign featured a series of promising candidates holding up sign cards each with a phrase describing a personal strength. Below is a scratch off revealing the truth about that candidate—to either a positive or negative effect. The overall strategy is that Pathfinder digs deeper than its competitors saving you time and money from turnover.


They have an interactive direct mail campaign that works hard in print, as well as, online and via email.

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