Executive Health Resources

Challenge

Executive Health Resources (EHR) provided physician advisors to hospitals, helping them navigate RAC audits and demonstrate clinical readiness to payers. When they came to Open Haus, two priorities emerged: communicate the value of physician advisory services to hospital decision-makers and strengthen physician recruitment. Their existing brand had equity worth preserving, but the marketing needed greater coherence, more urgency, and a sharper strategic message.

Solution

Open Haus developed a comprehensive integrated campaign built around a single idea: “The EHR Cure,” positioning physician advisory services as a long-term strategy for RAC readiness rather than a reactive fix. The campaign launched around a major industry trade show, giving it immediate visibility with decision-makers. We designed digital and print advertising, a microsite, and a dynamic trade show booth. The scope grew from there to include refreshed marketing collateral; physician recruitment direct mail and email campaigns; internal employee incentive programs; a corporate website and Compliance Library refresh; a corporate intranet; and digital newsletters.

Result

Sales and physician recruitment were both reinvigorated. EHR grew to serve more than 1,100 hospital and health system clients nationwide. The company was acquired by Ingenix and is now part of Optum, one of the country’s largest health services organizations.