Precyse

Challenge

Precyse Solutions had built a strong reputation in health information management, particularly in medical coding and hospital staffing. But the technology they’d developed was outpacing their brand. The existing identity didn’t signal innovation, and it didn’t capture what actually set them apart: the combination of skilled people and smart technology working together. As competitors strengthened their market presence, Precyse was becoming harder to differentiate.

Solution

Open Haus led a comprehensive rebrand from strategy to execution. We developed a new logo, positioning framework, and tagline that captured the people-plus-technology story. From there, we built the full brand ecosystem: website, marketing materials, email campaigns, eNewsletters, sales tools, event materials, recruitment assets, and brand guidelines. We also created internal tools, including a corporate intranet to turn employees into brand ambassadors, and developed extensions such as Precyse University, Precyse University DNA, and Webinars OnDemand.

Result

Precyse.com saw nearly 300% growth in traffic following the rebrand, driven by a clear SEO/SEM strategy embedded in the new site architecture. The sales team gained customized, conversion-ready tools. The brand positioned Precyse as an innovative, full-service HIM company, which attracted investor interest. Precyse was acquired within four years of the new brand’s launch.