Psychic Source

Challenge

Psychic Source has been America’s most trusted psychic service since 1989. The marketing team came to Open Haus to develop a new tagline and sharpen the brand’s campaign direction ahead of a major national push. The brief grew considerably from there: Psychic Source had secured a partnership with Tori Spelling, and the scope expanded into a full DRTV campaign with TV, radio, digital, and print all working together to drive new membership.

Solution

We immersed ourselves in Tori’s world to find the genuine connection between her real life (wife, mother of five, entrepreneur) and the services Psychic Source offers its members. That work produced the tagline “Life’s possibilities. Revealed.” and the integrated “Revealed” campaign. We produced TV spots, radio spots, landing pages, and print and banner creative. The entire production was captured in a single day of shooting in Philadelphia.

Result

The campaign launched in February 2016. New member enrollment for the month was up 13.5% year over year. Tori’s dedicated landing pages delivered a conversion rate 24% higher than the platform average, demonstrating what happens when the right story reaches the right audience at the right moment.