SodaStream

Challenge

SodaStream came to Open Haus with a compressed brief and an urgent deadline: create large-format holiday signage for five Mid-Atlantic mall locations in time for the start of the holiday shopping season. The signage needed to communicate the current campaign, drive in-store awareness, and direct shoppers to where they could find a SodaStream as a gift, all within a tight production and installation window that left no room for error.

Solution

Working from SodaStream’s brand guidelines and current holiday campaign direction, we developed a suite of large-format print solutions spanning every surface in the mall: entrances, hanging and standing banners, escalators, elevator wraps, floor graphics, and balcony spaces. We coordinated directly with mall vendors on production and installation to ensure every location was activated on schedule and to spec.

Result

SodaStream appeared across all five mall locations with a consistent, eye-catching presence that put the brand top of mind for gift shoppers. The activation ran through the full holiday and post-holiday season, giving the brand sustained visibility during the most competitive retail period of the year.